For many people, Samsung just
makes “things”: phones, TVs and refrigerators. Samsung’s business division had
had a different story, but it got lost in the specs and hardware descriptions
of their website.
We repositioned Samsung Business around how people use Samsung products to transform the way they do business - Demonstrating very the real impact that Samsung solutions have on people’s lives.
Leading with an organizing idea of ‘Beyond Hardware’ we revamped over 100 pages to showcase how Samsung solutions are transforming businesses and helping the people they serve.
Our results? eCommerce revenue went up 152% Revenue per site visit went up 89% And Business opportunity from leads went up 210% In addition to leads and revenue, the site is helping build awareness and gain the trust of potential customers and partners. A living platform to showcase new products, partnerships and case studies and to fulfill the Beyond Hardware vision.
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